Kate Scott-Dawkins

WPP Media raised its 2026 global advertising growth forecast to 8.9%, excluding US political ads, nearly two percentage points above its December projection of 7.1%. The revision, driven by stronger Q…

WPP Media forecasts global ad revenue will grow 8.9% in 2026, up from a previous estimate of 7.1%, driven by AI investments from top ad sellers like Alphabet, Meta, and Amazon. The report highlights A…